This weekend sees one of the most eagerly awaited fights of 2025 take place as Connor Benn and Chris Eubank Jnr face off at Tottenham Hotspur Stadium on Saturday night.
The sons of two of British boxing’s most recognisable and successful names in Nigel Benn and Chris Eubank, the two fighters will take to the ring at Spurs’ 62,850 capacity stadium ready to duel it out almost 1,000 days since the fight was first planned for October 2022.
The simmering tensions between the two camps before that fight have spilled over into a major rivalry, with the fight one that has captured the public imagination more than 30 years after Benn Snr and Eubank Snr faced off in two world title fights in the 1990s.
This weekend’s action is a sell-out, and given the central staging of the ring, more than the football capacity is likely to descend upon the stadium to attend, and that means that Spurs will be in line for a bumper pay day.
The reason Spurs went all in on the £1bn stadium build was that they not only wanted to maximise revenue from football matchdays, but also tap into the lucrative opportunities that existed by utilising an arena in North London that could serve the biggest music acts and major sporting events.
The NFL has a multi-year contract with to host annual regular season games at the stadium, while music artists such as Beyonce and Lady Gaga have performed multiple times at the venue. There have also been boxing clashes to take place, with Anthony Joshua fighting Oleksandr Usyk there in 2021.
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Out of calendar events are lucrative for clubs who own their stadiums. The process is that promoters will pay a fee for use of the stadium to put on the fight, with the club to be entitled to some of the sale of merchandise, hospitality suites and food and beverage sales.
Spurs earn around £750,000 to £800,000 per matchday from food and beverage, it is understood, and those numbers will likely be larger for a fight card that lasts several hours. Spurs will likely be entitled to some of that money.
But in terms of what the club might make as a whole, it is likely to be anywhere between £3m and £5m by the time everything is taken into account. Given that Spurs host numerous other events during the year means that the stadium has already started to pay for itself.
"It’s a really competitive market," said Donna-Marie Cullen, executive director at Spurs, speaking at the Financial Times Business of Football Summit in London last year, .
"Venues tend to have their own sweet spot. So, Wembley, if you are Taylor Swift you know that you will sell out two nights, so you’ll probably do Wembley. Beyonce probably could’ve done that but she preferred to do five nights, she preferred the more intimate setting that our stadium gives.
“In fact, that turned out to be the highest-grossing concert ever for any female artist. She made £42.5m for five nights at the stadium."
The success of hosting concerts and other events leads to the requirement for other ancillary development, with a hotel soon to be built at the stadium. That is something which will, again, add to the bottom line.
"Beyonce was a bit of a tipping point, actually," said Cullen. "The stadium operates a bit of a sweet spot in the market in terms of the size and how you can construct it for concerts, so we do boxing, we do concerts, rugby, NFL, visitor attractions, conferences, and events and we are about to start building a hotel.”
Beyonce returns this summer. The 43-year-old singer had initially planned four dates on June 5, 7, 10 and 12, but has now added two more dates on June 14 and 16 to make it a six-night run, with the success of the 2023 tour a huge part of that.
Also playing at the stadium this summer will be rapper Kendrick Lamar, who dominated the headlines on Sunday as he took to the stage as the main act for the Super Bowl’s halftime show in New Orleans.
He and singer SZA, who joined him at the weekend, will take in one night at Spurs on July 22 as part of their global ‘Grand National Tour’. It, like Beyonce’s dates, is expected to be a sell out, and Tottenham will reap the benefits of a summer of live music when it comes to commercial income, not to mention major fight nights like the one that will take place this coming weekend.
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